How it started

At the 1st Love Parade in New York City on April 24th, 2015, more than 200 people gathered for this walking & smiling event to pass out flowers, cookies, and gifts on the streets of Manhattan.  

In a mixture of random acts of kindness with activism, people come together to focus on what is going right to fix what is going wrong.

We spread smiles, and with a small change of heart, change will continue as ripple effect through our community.

Our Mission

To create beauty, spread smiles, and empower actions of compassion using the Choose Love Now philosophy. 


A change of heart leads to a ripple effect of change in your thoughts, feelings, and actions. When you have peace and compassion in your heart, that is what you give out to the world.